Articles
Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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Google Local Service Ads for Chiropractors: What you need to know Google Local Service Ads or Google Licensed Verified Ads present a highly effective opportunity for chiropractors or chiropractor practices to expand their lead generation efforts. Its Cost-Per-Lead format, one of the most significant benefits of Google Local Service
How To Build A Website Navigation 101 So you want to start building a website, but where do you even begin? Well, what if we told you that your website’s navigation structure has a huge impact on conversions, sales, and bounce rates? According to a survey done by Top Design
Looking to expand your reach on Instagram? Just buy followers! NO! Buying followers is one of the worst things you can do to a brand’s presence on Instagram. Don’t worry, we get it. Whether you’re trying to become an influencer or grow your small business, it can be tempting to
Customer review management is a marketing tactic used to engage your target audience in a conversation about what they think about your product or service. Online customer reviews are essential for building credibility for your business in this digital age. According to BrightLocal’s Local Consumer Review Survey 2023, it was
Why Do We Need Keywords? Are you constantly trying to find good keywords, but you don’t know where to them? When it comes to search engine marketing, one of the most important steps to success is finding the right keywords to target. The right keywords can help you drive more
What Is Email Marketing? Email marketing is a marketing strategy that utilizes emails as a way to engage with your audience and promote brand awareness, develop leads, and make sales. What Is The Goal Of Your Email? The first step in creating an email marketing campaign is to decide