Fun Fact: B2B stands for business to business
Understanding your target audience is the first and foremost important components you need to create a successful campaign. Without people to advertise to, there is no campaign.
It is important to build a campaign with a clear and realistic timeline. Along with that timeline, set goals that allow you to see how well your campaign is succeeding or struggling.
After you figure out the who and the when of your campaign, you must then think about the how. How will you communicate your message to your target audience? Some examples could be, Facebook, YouTube, Google, placing media on a billboard, etc.
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Now it is time to develop the content for your campaign. This can be anything from social media posts to print. It is important to contain clear messaging when developing these materials.
Before you send out your campaign materials for the world to see, make sure you test them first! By A/B testing a campaign, you can see all the blind spots you may have.
The most important part of any process is to measure the results and try again!