Typography Terminology With Visual Examples
Is the space between individual pairs of characters.
Is the horizontal space between two lines of text that is measured from baseline to baseline. In some cases it may be referred to as "line height".
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Is a category of typefaces that do not use serifs, small lines at the ends of characters.
Some common typefaces would be Helvetica, Arial, Geneva, and Avant Garde.
Is a category of typefaces that uses serifs, small lines at the ends of characters.
Some common typefaces would be Time New Roman, Courier, New Century Schoolbook, and Palatino
Use 2x Scaling When Working With Typography, This is one way to add visual hierarchy and bring more attention to specific content.
So, what is typography
and why is it important?