Typography 101

[{"selector":"#anim-8cf27769-194e-40f7-8e17-7ed7eb3378fd","keyframes":[{"offset":0,"transform":"translate3d(0, -346.84349%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -97.532389388%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -33.158237643999996%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -12.451681291%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -5.410758443999999%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":1000,"duration":1600,"fill":"both"}] [{"selector":"#anim-57175c61-3189-46b9-bc97-96fa2c47ed28","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba234a95-c729-480e-a22b-7d8a1bd00e9d","keyframes":{"transform":["translate3d(0px, 1306.53553%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50db8259-f9b4-4777-8fbe-10a079c74357","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82c7fc05-2216-4830-9127-67a953f2deca","keyframes":{"transform":["translate3d(0px, 1018.93049%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92be53d1-2ead-41c4-8314-3f9718d761bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4064ede-765c-441a-9f12-020d55a85cef","keyframes":{"transform":["translate3d(0px, 1053.66408%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Typography Terminology With Visual Examples

[{"selector":"#anim-d8439ad2-5f1f-47c5-af69-1f7e62aeca28","keyframes":{"opacity":[0,1]},"delay":3000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e3c1685-2d00-4936-81b1-eee189d7eb24","keyframes":[{"offset":0,"transform":"translate3d(0, -434.18804%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -122.093676848%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -41.508376624%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -15.587350636%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -6.773333424%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":600,"duration":1600,"fill":"both"}] [{"selector":"#anim-14a07d21-b289-4845-98cd-a0636ffeaee9","keyframes":{"transform":["translate3d(-1062.06969%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-83a06844-52f8-428d-9a45-276c9180e8db","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":2000,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-f340efdd-b93c-4a11-b97c-24e64d267cd9","keyframes":{"opacity":[0,1]},"delay":1600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2339609e-578e-4518-8801-5ef0277eaa21","keyframes":{"transform":["translate3d(0px, 900.48258%, 0)","translate3d(0px, 0px, 0)"]},"delay":1600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ffb73e6e-0b5b-4e3e-abeb-f4051e714208","keyframes":{"transform":["rotate(-90deg) translate3d(250.00002%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0398b503-a503-4492-9beb-27cd6e2ac3d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c11cb286-17e2-4dbc-8876-da87571a511d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Is the space between individual pairs of characters.

[{"selector":"#anim-dbb0cd85-13c7-4b14-9fe7-af2ee5e63d17","keyframes":{"opacity":[0,1]},"delay":9000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f033a56b-4414-443d-9066-a307db862aee","keyframes":{"opacity":[0,1]},"delay":1500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0471d703-4a59-455f-9e22-da4bc1ee6faa","keyframes":{"transform":["translate3d(0px, 99.44789%, 0)","translate3d(0px, 0px, 0)"]},"delay":1500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29abd43a-bba0-4658-8ec6-a3964aa289d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49742058-40b8-475d-ac26-ff7d9b144030","keyframes":{"transform":["translate3d(0px, 495.73403%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea7865be-5670-4afe-a7eb-0685a80a00ed","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35e501c2-a2c5-4980-a3da-944264fd2248","keyframes":{"transform":["translate3d(0px, -258.23413%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2f2efe6-bbfe-477c-a3ba-698211ed5662","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfde6fc4-e087-4b89-81d7-d7fa21543999","keyframes":{"transform":["translate3d(0px, -258.23413%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e1a6833-21fa-4af0-b035-579a7eb81e93","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ef87adc-7cd4-45b6-ac46-32834bb1a0f7","keyframes":{"transform":["translate3d(0px, 495.73403%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f952cd2-28f8-49a9-a3c6-78f0dbc5a03f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3e3d410-f510-4d20-91cc-00f607224b8a","keyframes":{"transform":["translate3d(0px, 495.73403%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50370a45-9cff-42f1-8dbe-98234e3fd589","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ae983ff-6724-446e-ae37-e9289cf40992","keyframes":{"transform":["translate3d(0px, 495.73403%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d5e9bc3-470d-48df-a53a-c615a9baebfd","keyframes":{"opacity":[0,1]},"delay":1500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99e8c565-a016-46d9-b323-1e151ee12614","keyframes":{"transform":["translate3d(0px, 470.56531%, 0)","translate3d(0px, 0px, 0)"]},"delay":1500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] K E R N I N G

LEADING

[{"selector":"#anim-c85ca811-021b-40c3-aba0-cc8110fa9565","keyframes":{"opacity":[0,1]},"delay":9000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f0dde81-0e32-4dbf-8832-2c677288a685","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-436c8e95-81f8-4b0a-bf7d-fe3534f9112b","keyframes":{"transform":["translate3d(0px, 99.44789%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42618a38-fb7c-45cb-b0ad-ff1d9756451a","keyframes":{"transform":["rotate(-90deg) translate3d(-995.45377%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f22e2868-3993-4b3a-9cb5-928c0fdb0e2b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae7ef5b4-2aad-4c9d-95da-f019782b5954","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ea7f0c60-6de8-4161-a25f-7abc2a0f41c5","keyframes":{"transform":["rotate(-90deg) translate3d(977.27204%, 0px, 0) rotate(90deg)","rotate(-90deg) translate3d(0px, 0px, 0) rotate(90deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0fa9f40-b30a-470c-b2bd-95482932378f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c9dfe2e-0108-4a84-9077-70dc109a7c1c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ca8f8b34-d16a-441f-ba0c-225476f91ba4","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5737ca68-1405-4fa9-801e-7e2b6de88482","keyframes":{"transform":["translate3d(0px, 162.18208%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Get Your

[{"selector":"#anim-a33c0bc2-9041-47e1-9db3-2a87246412e3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0e24331-594e-459d-832b-76b8f77ab3ac","keyframes":{"transform":["rotate(20deg) translate3d(0px, 76.33746%, 0) rotate(-20deg)","rotate(20deg) translate3d(0px, 0px, 0) rotate(-20deg)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb97a93e-e8df-4bf7-9658-2e31b7e3038b","keyframes":[{"offset":0,"transform":"translate3d(0, -227.77779%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -64.051114548%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -21.775556724%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -8.177222661%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -3.553333524%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] Tap The Right Side To Resume Web Story Learn more

San-Serif

[{"selector":"#anim-7a422503-205a-4856-ba97-cdf70b893892","keyframes":{"opacity":[0,1]},"delay":9000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-004b3b14-f6de-4945-8c4b-67a05cd7f3b3","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f39ee35-b22e-4abb-8622-5ca6c69e04c9","keyframes":{"transform":["translate3d(0px, 99.44789%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6aa5cf3d-5331-4f2f-834f-afde5fc01aca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e6ebc8b4-692a-4470-bc61-94a95911c3b3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-20f7ccde-b14f-4e81-8382-c2888b399d55","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9cc04617-070e-4e57-91cc-90862e56835d","keyframes":{"transform":["translate3d(0px, 343.12177%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76a042cb-027b-4e99-ae1c-b3698f8467a2","keyframes":{"opacity":[0,1]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8833409-822e-4861-a15b-0fcc6d14e179","keyframes":{"transform":["translate3d(0px, 207.40747%, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Without Feet

Serif

[{"selector":"#anim-216f3e34-dd03-4a36-b856-4150fde9a3ea","keyframes":{"opacity":[0,1]},"delay":9000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43b19d85-af8a-45f2-b707-3ee9cec25e0b","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b23a55a-3fcb-47db-975e-59c6b9b3c946","keyframes":{"transform":["translate3d(0px, 99.44789%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63c82a79-8495-4a12-a3e6-8e695b4f6ace","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6fde7fef-6777-4ec5-a54c-543ee3489f92","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-540c6e67-cce5-4af3-bf86-9402cb1da5b9","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c803a95a-5fbf-4ab1-bec4-e59c96245294","keyframes":{"transform":["translate3d(0px, 347.88368%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe4d7ac4-9e12-46fb-b621-2445c9176410","keyframes":{"opacity":[0,1]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-766e1798-8763-4d4a-aa15-c1d6a78eb126","keyframes":{"transform":["translate3d(0px, 159.65964%, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] With Feet

Hierarchy 2x

[{"selector":"#anim-d9c986fb-0730-49b5-95c6-8399ad404ea2","keyframes":{"opacity":[0,1]},"delay":9000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1bf53422-76f7-4de5-a2aa-3411b05039d5","keyframes":{"opacity":[0,1]},"delay":3000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42cf5c80-469a-4d0f-bc29-da61e232802d","keyframes":{"transform":["translate3d(0px, 99.44789%, 0)","translate3d(0px, 0px, 0)"]},"delay":3000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c817830a-65a7-4cc9-a9c4-a42504f2db4c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d92096b2-b9ba-4b80-b5f0-8def8596366f","keyframes":{"transform":["translate3d(0px, -240.58636%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d13b0aba-d75f-47da-8970-b8746fe9e85b","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db88d7ad-c3d5-4558-9526-5373d2ac3da3","keyframes":{"transform":["translate3d(0px, -529.27347%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b7103cc-eca3-431d-9ee5-6475e4a950d8","keyframes":{"opacity":[0,1]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a39cc6a8-50c8-4926-a724-c8e93bf01fcc","keyframes":{"transform":["translate3d(0px, -874.93522%, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96aa195a-8ec2-4d9c-9cdb-3633bc5f5096","keyframes":{"opacity":[0,1]},"delay":3000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f554292-913a-4264-8743-8a447fa9ad07","keyframes":{"transform":["translate3d(0px, 193.68506%, 0)","translate3d(0px, 0px, 0)"]},"delay":3000,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] H1 H2 H3

So, what is typography

[{"selector":"#anim-eaea71fe-505e-43fb-a76a-759b3e83e0cc","keyframes":{"opacity":[0,1]},"delay":2000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-574da2e6-7b97-4b95-bc60-879dc5a111f9","keyframes":{"opacity":[0,1]},"delay":2000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f75831f5-2f65-4dbb-8241-b85cfd3b57f2","keyframes":{"transform":["translate3d(-116.45161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14f7c520-e514-422b-98f1-899a8d41accf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab35ce62-6545-4328-8c5e-a3d549d631ed","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6363e084-2a28-46a4-b122-80b4db3f7621","keyframes":{"transform":["translate3d(116.12903%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-feadba0f-1439-4528-9009-ba4eba009e12","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c7f45b6-b93e-4202-91af-cc23bba1945b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Read More About Typography Here

Continue reading here!

[{"selector":"#anim-846eb9c9-f310-4807-82fb-5ecd1ddffc8b","keyframes":[{"offset":0,"transform":"translate3d(0, -282.53973%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -79.450172076%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -27.010798188000003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -10.143176307000001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -4.407619788%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] How #Hashtags Can Help Your Business Snapchat Acronyms You Need To Know 4 Stages Of Web Development see more see more see more

Typography 101

TYPOGRAPHY

For Non-Designers

Typography Terminology With Visual Examples

Is the space between individual pairs of characters.

LEADING

LEADING

LEADING

Is the horizontal space between two lines of text that is measured from baseline to baseline. In some cases it may be referred to as "line height".

Get Your

FREE

CREATIVE

Consultation

San-Serif

Is a category of typefaces that do not use serifs, small lines at the ends of characters.

Some common typefaces would be Helvetica, Arial, Geneva, and Avant Garde.

Serif

Is a category of typefaces that uses serifs, small lines at the ends of characters.

Some common typefaces would be Time New Roman, Courier, New Century Schoolbook, and Palatino

Hierarchy 2x

Hierarchy 2x

Hierarchy 2x

Use 2x Scaling When Working With Typography, This is one way to add visual hierarchy and bring more attention to specific content.

So, what is typography

and why is it important?

Continue reading here!