Typography 101
TYPOGRAPHY
For Non-Designers
Typography Terminology With Visual Examples
K
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N
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G
Is the space between individual pairs of characters.
LEADING
LEADING
LEADING
Is the horizontal space between two lines of text that is measured from baseline to baseline. In some cases it may be referred to as "line height".
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San-Serif
Without Feet
Is a category of typefaces that do not use serifs, small lines at the ends of characters.
Some common typefaces would be Helvetica, Arial, Geneva, and Avant Garde.
Serif
With Feet
Is a category of typefaces that uses serifs, small lines at the ends of characters.
Some common typefaces would be Time New Roman, Courier, New Century Schoolbook, and Palatino
Hierarchy 2x
Hierarchy 2x
Hierarchy 2x
H1
H2
H3
Use 2x Scaling When Working With Typography, This is one way to add visual hierarchy and bring more attention to specific content.