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Welcome to the Corkboard Concepts blog page, your go-to resource for insightful and informative marketing articles! With a wealth of knowledge spanning from foundational marketing terms to advanced strategies in SEO, social media marketing, paid search, and data analytics, our expertly crafted content is here to help you learn and drive your business success. Explore our diverse collection of articles, actionable tips, and strategies!
Pittsburgh-based agency positions itself among the first to help dealers list ATVs, UTVs, RVs, and trailers directly in Google Vehicle Ads as the program expands beyond cars and trucks. Pittsburgh, PA – July 1, 2026 Off-Road Just Went Online: ATV
Marketing Glossary
What does MER stand for in marketing? MER stands for Marketing Efficiency Ratio. It measures how much total revenue a business generates for every pound or dollar spent on marketing, across every channel combined. Unlike ROAS, which relies on each ad platform’s own attribution, MER uses actual revenue from your order system or finance team. […] Read More
CAC stands for Customer Acquisition Cost: the total amount a business spends to acquire one new customer. It is one of the most useful numbers in marketing because it ties spend directly to growth. If you know your CAC and you know what a customer is worth, you can forecast revenue from a budget rather […] Read More
Understanding SEV, AiV, and LLMSV in 2026 The definition of “being found” has undergone a massive transformation. For over two decades, organic search-based marketing success was measured by a single metric: organic traffic. Today, that metric is insufficient. When Large Language Models (LLMs) and Generative Engines act as the primary gatekeepers of information, companies (and […] Read More
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Every marketer feels it, but few put a number on it. The amount of media a customer consumes keeps growing (and at a staggering rate), the number of places that will sell you a slice of it keeps growing faster (and at an even more staggering rate), and the number
In part 1 we looked at how much noise surrounds a paid media landscape. This article is about the number most teams use to see through it and why that number is bigger than the sales it describes. The Over Reliance of Return On Ad Spend Return on ad spend
Ad blockers, browser privacy rules and short cookie lifetimes quietly erase a share of your leads before Google ever sees them. Here’s why moving your tracking onto your own server fixes that, and the exact setup we use at Corkboard Concepts. That said, this setup isn’t for the faint of
Pittsburgh-based agency positions itself among the first to help dealers list ATVs, UTVs, RVs, and trailers directly in Google Vehicle Ads as the program expands beyond cars and trucks. Pittsburgh, PA – July 1, 2026 Off-Road Just Went Online: ATV Ads Arrive, and We’re Already Revving Corkboard Concepts, a Pittsburgh-based,
Every few months, a new wave of posts hits LinkedIn declaring that social media ads are “dead,” too expensive or just not worth it anymore. CPMs are up. Organic reach is down. AI is changing how platforms run campaigns. And there are more platforms than ever competing for the same
Spoiler – Yes, SEO is still worth it but it’s not SEO as it used to be Every year, someone declares search is dead. After every major Google update, after every shift in how people search, the headlines roll in, “SEO is over. Google killed it. AI finished the job.”