eCPSU is an acronym used in SnapChat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on SnapChat being equivalent to a click or tap on other social media and digital platforms.
The acronym eCPMR is an acronym used on Snapchat’s advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an important metric to understand your campaign, or ads, efficiency at reaching people within your targeting parameters. eCPMR is similar to other specific Snapchat acronyms and terms like eCPSU and Swipe Ups.
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Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However, instead of measuring advertising spend against the cost per new acquisition, with eCPI we are measuring advertising spend against the cost of getting a new app install.
Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric for efficiency based on share engagements. eCPS is a popular metric in Snapchat advertising, specifically with Lenses. To calculate eCPS, simply take the total advertising spend divided by the number of shares.