SPAM

Protecting Paid Search From

CLICKS

Roughly 25% of all paid search traffic is generated from fraudulent sources

Roughly of all paid search traffic is generated from fraudulent sources

Understanding the types of fraudulent paid search traffic

Knowing the types of fraudulent traffic that exist  out there is the first step in blocking it from appearing  in your campaigns! 

Bot Clicks are the easiest to conceptualize. Programs search the web and just click blindly and often times maliciously. These crawlers are just eating away at your paid search budget.

Bot Clicks

Competitor clicks are when a competitor sees your ads and continues to click on it to cost you money. Google usually does a better job of seeing this than other areas. 

Competitor Clicks

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The Dangers Within

One of the biggest areas of, not necessarily click fraud, but click waste comes from within.  Consider car dealership, powersports dealers, home showrooms, landscapers or more.  During a sales process, they bring something up on their computer  or phone to show you an example  on the company website.  They search the company's  name and click the first link  that appears - a PPC ads.

Ad fraud happens on malicious publisher sites where they host banner and search ad inventory with fake traffic for impressions and  click throughs.

VPN Clicks

Ad fraud happens on malicious publisher sites where they host banner and search ad inventory with fake traffic for impressions and click throughs.

Ad Fraud

Block IP's In Google Ads

Automated Ad Fraud Blocking Software

How to block against ad fraud?

continue reading here!

how to create  web stories in  5 steps

the 3 types of  search queries

understanding  sales funnel