This is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to attract attention and generate leads, expand customer base, generate or increase online sales, and increase brand awareness and engagement.
Social media marketing is the use of social media platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
Email marketing is the act of sending a commercial message, to a group of people, using email. The term refers to sending email messages with the purpose of enhancing relationships with current or previous customers, encouraging loyalty and repeat business.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process.
SEO is used to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. Marketers research words and phrases consumers are using to search for information online and use those terms in their own content.
One of the major advantages of digital marketing is that it is highly trackable and measurable. There are many tools available for measuring the success of digital marketing campaigns, and many marketers will use some combination of these tools, depending on their needs and their audience.
This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email, and mobile applications.
Pay-Per-Click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.