As more digital platforms breakthrough, a need to diversify marketing platforms is going to be at the forefront of 2024. Amazon DSP, Disney/Hulu ads, and TikTok Ads, are the 3 platforms that every marketer should be on the lookout for in 2024.
The proliferation of smart speakers and voice-activated devices has transformed voice search from a novelty into a dominant mode of online search, with consumers increasingly favoring their voice over traditional keyboard inputs.
In advertising, AI's real-time data analysis revolutionizes targeting, eliminating the need for broad demographics, and allowing advertisers to tailor ads precisely to individual preferences, enhancing relevance and engagement.
Traditional TV is waning, but content consumption persists, with nearly 40% of TV time spent on Over-the-Top (OTT) platforms. Unlike earlier years, OTT is becoming more cost-effective and targeted, making it a viable choice for advertisers in 2024.
TikTok, YouTube, and Instagram have highlighted consumers' growing preference for video content, prompting advertisers to shift focus from text and image-based ads to purposeful storytelling in video format.
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In the era of abundant digital media, consumers switch between various platforms, engaging with brands across websites, social media, mobile apps, and offline stores. Cross-platform integration recognizes the significance of these touchpoints, striving to maintain a cohesive brand presence externally and internally.
In 2024, advertising trends are shifting towards neuromarketing and emotional analytics. Understanding consumers' emotional responses is crucial for impactful campaigns, leading brands to invest in advanced tools and methodologies.
Beyond mainstream platforms like Facebook and Instagram, niche social media channels are emerging or have been around for a while, catering to specific interests and communities. Aside from the emergence of TikTok, other viable options are Reddit, Pinterest, and other industry-specific or local forums.
Data privacy concerns are at the forefront of consumers’ minds, making transparent advertising practices more crucial than ever. Brands that are open about their data collection and usage practices are likely to build stronger relationships with consumers.
Augmented Reality (AR) advertising enhances user engagement by providing immersive and interactive experiences. AR provides one of the biggest opportunities to bring products and customer interactions to the virtual space – stepping beyond the static “digital showroom” of most traditional websites.