A social media plan is an essential part of their growth strategy, which includes a planned out content calendar, an arsenal of automation tools, tools for tracking performance metrics, and more. It is also vital to know what you want to use social media for.
Find one or two relevant social media platforms and work to make those accounts exceptional. It is better to have a really good presence on one or two platforms than to have an average presence on five platforms.
Post often and make sure to keep a schedule. We recommend looking into a label/scheduling platform to make this easier.
It is favorable to be present and active on your business' account. Respond to any messages and comments. Maybe even start conversations in the comments or create interactive web stories for your audience.
Not only do you want your posts to be aesthetically pleasing, but they should also stay consistent with your branding. Relay your brand's message and intent through each post.