The importance of tracking impressions and CPM lies in the ability to determine the reach and exposure of your ad. By understanding the number of impressions and the cost per impression, you can make informed decisions about adjusting your ad spend to maximize your reach and minimize your cost.
Cost per impression (CPM) refers to the cost of reaching 1000 impressions.
– Awareness Campaigns CPM: $2-$5 per thousand impression – Traffic Campaigns CPM: $5-$10 per thousand impression – Conversion Based/ Lead Generation: $15+ per thousand impression
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One of the most critical metrics to track when it comes to TikTok Ads is the number of clicks and cost per click. This will give you a clear understanding of how well your ads are performing, and how much you are spending to acquire each click.
The average cost per click, like everything with TikTok advertising, varies based on many different factors. Our team sees the CPC of TikTok campaigns from as low as $.25 per click to $4 CPC.
The average CTR of a TikTok Ad campaign is generally within .50% and a 1% CTR, but may vary based on many outside factors. Make sure the message compels action and the audience is appropriate for the message to improve CTR.
Understanding TikTok Ads' reporting and budgeting is critical to the success of your TikTok Ads' campaigns. By tracking the appropriate metrics and managing your ad spend, you can make the informed decisions needed that will help you reach your target audience, drive revenue and stay ahead of the competition.