At the awareness stage, your potential customers become aware of your business.
Focus on attracting consumers through advertising efforts. This will be you trying to engage closer and create chemistry with your potential consumers.
Let say you're in the camera business. Someone is surfing the internet looking to find the best camera for traveling and found your brand through your advertisement on Google search, Facebook, or other platforms.
At this point, your prospect is gaining interest. They’re usually researching more about your offer, your competitors’ offers, and evaluating their options.
The key here is to keep the consumer interested in your product. Provide some more great content detailing more about your product.
So if they're looking for the best travel camera, you can create content that'll help them make an informed decision. An article or a video about the best cameras for traveling is one option. This will give them the relevant info while at the same time getting to know more about your product.
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Persuading your leads is the main purpose at this stage. The customer is ready to decide if he or she is going to choose you or your competitor.
This is the time to show them your best offers, such as providing a discount code or a bonus product. You need to make an irresistible offer.
Have your call to action (CTA) ready, along with your great offer. Include a 20% discount code or a free mini tripod with their first purchase.
This is the stage where every business wants to accomplish: customers purchasing your product.
But the work doesn’t stop here. Maintaining a good post-purchase relationship is as just as important. It’ll make or break your customers from becoming repeating buyers.
Express your gratitude towards their action. Invite them to review their experience with your business and make yourself available for further assistance. Creating a thank you page is one way you can achieve this.