Using tools like Google’s Keyword Planner can help you make sure you are incorporating relevant and valuable keywords in your bio, posts, hashtags, and descriptions.
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If your company has physical locations it is beneficial to tag the location in your posts to make sure search engines and the social media platform recognize your content as relevant when people search for content from that location.
Sharing links on your social media whether in the post itself or in your profile’s bio can help interconnect your profile and posts with your website and ultimately help boost search visibility for both.