The Importance Of Curated And Created Content

What is Curated Versus Created Content?

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Benefits of Curated Content

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Benefits of Created Content

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Most organizations utilize both created and curated content. It is very beneficial to take the time to find the perfect balance between the two and make proper adjustments that resonate with your organization's target audience.

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Consider Where The Content Is Going

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The Importance Of Curated And Created Content

What is Curated Versus Created Content?

Curated

Created

Content gathered from trusted sources relevant to your industry and aligning with your audience and organizations values.

Content produced within your organization such as blogs, papers, infographics and visuals.

Benefits of Curated Content

It helps to provide your audience with a variety of viewpoints and perspectives.

Requires little resources, which is beneficial for organizations that do not have a dedicated content team.

Is a great way to build relationships within your industry.

Positions your brand as being "in the know"

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SOCIAL MEDIA

Consultation

Benefits of Created Content

Created content allows your organization to be viewed as a leader.

Drives conversation and traffic to your social media accounts.

Establishes a brand image and values.

Is self-promotional by providing your own insight, knowledge and perspective.

Most organizations utilize both created and curated content. It is very beneficial to take the time to find the perfect balance between the two and make proper adjustments that resonate with your organization's target audience.

What Does Your Organization Need?

Consider Where The Content Is Going

Whether you use a variety of different social platforms, or just a few, always consider which platform fits the content you want to share. Try to cater your content to be channel specific based on the social platform it will be on.

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