National, Branding Advertising
Branding Advertising, with Regional Insight
Local Advertising, Focused on the Dealer
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Tier 2 Advertising isn’t radically different than that of the national, Tier 1 focus but does have some intricacies to benefit the region. Tier 2 Advertising is really just the regional advertising initiatives that auto brands use to connect with the local community. Really, the goal of Tier 2 advertising initiatives are so that <insert locality>’s Vehicle Buyers think of <insert car brand> as <insert locality>’s #1 vehicle option (i.e. Pittsburgh’s Truck Buyers chose Ford as their Pittsburgh truck option).
Tier 3 advertising puts a lot of the marketing effort onto the local dealership, to push buyers for the particular brand you offer as opposed to your competitor down the road offering the same brand. It’s important to note that Tier 3 advertising is not just local advertising. It is advertising at a local level, for a local establishment (the dealership) specifically for the national manufacturer’s brand or vehicle.