Corporate Video


Tips On How To Build A


fIt is important to build a structure or guide before creating a corporate video? Keep reading to learn  about the thought sequence and strategy Corkboard Concepts uses in successful corporate videos!

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#1: Start With The Problem

People’s brains are designed to only hear the things that address their most pressing issues. If you address those problems quickly, you become relevant to the right people at the right time. 

#2: Don’t Bore Your Audience

Starting a video with the history of the company is a common mistake. It doesn’t address any of their immediate needs.

#3: Ditch The Mission Statement

A mission statement is for internal use only and will  be boring and irrelevant to good prospects.

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Tip #4: Showcase The Issues At Hand

Start with identifying problems you solve, followed by the consequences of not solving those problem.

Tip #5: Address  The Solution

The next thing you want to do  is address the solutions to the problems at hand and how your organization can help solve  those problems. At this point, you should be answering  the question, “Why should I  do business with you and not  your competitor?” 

Tip #6: End On A High Note

Vividly paint the future state for your client if choosing your organization’s service/products. Your video should be depicting, where will they be with choosing your organization, and how great will life become once they solve these problems with you? 

Why is this anatomy important? If that future state is made vividly clear, prospects are motivated to do business with you. This method is structured for success and we want to help you get there!

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