People’s brains are designed to only hear the things that address their most pressing issues. If you address those problems quickly, you become relevant to the right people at the right time.
Starting a video with the history of the company is a common mistake. It doesn’t address any of their immediate needs.
A mission statement is for internal use only and will be boring and irrelevant to good prospects.
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Start with identifying problems you solve, followed by the consequences of not solving those problem
The next thing you want to do is address the solutions to the problems at hand and how your organization can help solve those problems. At this point, you should be answering the question, “Why should I do business with you and not your competitor?”
Vividly paint the future state for your client if choosing your organization’s service/products. Your video should be depicting, where will they be with choosing your organization, and how great will life become once they solve these problems with you?