SMS Marketing

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SMS marketing is a method of marketing that is administered through the means of text messaging.

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LET'S

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SMS Marketing

Best-Practices For

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SMS marketing is a method of marketing that is administered through the means of text messaging.

1

Get Permission / Opt-In

One of the top best practices of SMS marketing is to make sure that your recipients are opted-in or have permitted you to text them.

2

Offer Value / Exclusivity

Make signing up for texts worthwhile. Rather than just a means of communication, offer your contacts discount codes, sneak previews, or private events. Let them know that you appreciate their loyalty and keep them coming back for more.

LET'S

TALK

Marketing

Strategy

3

Personalization / Identification

First and foremost, it is so important that when sending a text you identify yourself. When constructing your text, add a merge tag of your contact’s first name to add a touch of personalization.

4

Be Consistent & Know Boundaries

Consistency is great, but there is always a line that should not be crossed. Asking customers for feedback is also a good way to establish boundaries early on.

5

Provide An Unsubscribe Option

As much as we hate to see it, providing our contacts with an option to unsubscribe is imperative. Including “Reply STOP to unsubscribe” is a simple way to let customers know they have the choice.

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