Descriptive text allows for assistive technologies to be able to accommodate those with physical and visual impairments.
It increases SEO optimization by adding keywords to page titles, headings, and alt text for images.
When making rich forms of media, such as video, webinars and audio; you can make the accessible by adding a transcript of close captions. This gives users flexible formats of obtaining your content.
Contrasting colors should always be kept in mind when creating accessible content. Users will have a hard time understanding content if they can't see it or decode it.
It is important to remember that good content is also dictated by how easy it is to interact with it. By ensuring everyone can easily navigate your content, it will benefit you in the long run.
When writing content or copy for anything one must keep in mind that this content should be easily translated. Whether it is translated into another language or through a computer, the messaging has to be clear.