How To Track  The Customer Journey With Google Analytics

1. Acquisition Analysis

Delve into the “Acquisition” section of Google Analytics  to understand the sources bringing users to your site. Identify which channels,  organic search, paid advertising, or referrals,  are driving traffic.

2. Behavior  Flow

The “Behavior Flow” report illustrates the path users  take through your site. Identify popular pages and potential drop-off points to refine the user experience.

3. Conversion  Tracking

Monitor conversions through the “Goals” section in Google Analytics. Analyze which channels and campaigns contribute most to your business objectives, allowing for strategic adjustments.




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4. Attribution Modeling

Dive into attribution modeling to understand the touchpoints that lead to conversions. This feature helps allocate credit to various marketing channels in the customer journey.

5. Custom Reports     and Dashboards

Tailor reports and dashboards to focus on specific aspects of the customer journey. Customize your view to track metrics that directly align with your unique business goals and objectives.

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