Remember, your brand should go beyond just products or services; it’s about the emotional resonance with your audience. People like to buy from businesses whose purpose and values align with their own.
One common mistake that companies make is imitating what other successful brands are doing. When building a strong brand strategy, your goal as a brand is not to imitate but to stand out amongst your competitors!
Identify the individuals whose values and lifestyles align with your brand’s purpose and goals. A strong brand is inherently about having a clear focus and purpose. If you don’t know who your target audience is, you could waste a lot of time and money.
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A compelling brand story often begins with the ‘why’, the driving force behind your brand’s creation! It should encompass the challenges, the triumphs, and the unique reasons that set your brand apart from the rest.
Your visual identity includes anything from a logo, typography, tagline, and color palette to the overall look and feel of your digital and print presence. Each touchpoint should be easily recognizable and consistent with the rest of your brand.