Sound plays a crucial role in TikTok content, as TikTok users are 15% more likely to skip ads without sound. Always look to see what sounds are trending.
Use Lo-fi, Do-it-yourself, organic-looking content. Ads that are unpolished appear more authentic and organic and see 33% more consideration versus polished ads.
58% of TikTok users say they’re more likely to trust brands after learning about them from creators compared to when they learn about them from ads in their feed.
Ad content that remixes a trend has a 14% longer watch time. It is important to use longer-lasting trends for your content. Avoid microtrends because they change quickly.
Ads that incorporate CTA display cards can lead to a 45% stronger recall! Create compelling CTAs that motivate users to engage further with your brand.