Running successful recruitment campaigns is an effective way to stand out amongst the hiring competition and attract a high volume of job candidates.
Before starting your recruitment campaign, you should research the job market in the areas that you plan to target. Analyze your competitors' successful recruitment campaigns and what offerings they include in their ads.
Assess the compensation and benefits they advertise to see how they match up with your own compensation packages. The goal here is to see how you can communicate the value of your company over the competition to potential job candidates.
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The ad copy for your recruitment campaigns should entice job applicants to apply. One way to do this is to use Lead Generation campaigns on social media. Lead generation campaigns allow applicants to see your job offerings and apply through the ad.
Additionally, make it clear what applicants can expect if they are looking to apply for the position you are advertising. Is there a sign-on bonus? Can they apply online? Be clear and informative in your ad’s messaging.
Post jobs on popular job boards such as Glassdoor and Indeed. Increasing your online presence in this way can assist in your overall recruitment efforts. You can even sponsor job postings to ensure your post is seen by more potential applicants.