It is common practice to complete a posting schedule. In 2023, it is best practice to post 1-3 times a week. Keep your schedule consistent!
Hashtags are used to help consumers find your posts based on the hashtags you use. It can bring in more consumers with similar interests. Keep hashtags in between 2-6 for best practices.
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Engagement is about consumers viewing, commenting, sharing, and liking your content. Research shows that in 2023:
• 1 like = 1 extra view
• Share = 7 extra views
• 1 comment = 12 extra views
According to the research, it can be a great benefit to comment on your own posts! You have to make sure that there are already comments on it first though. This can increase growth by 20% in the first hour!