IN 2023

Digital Marketing

Trends To Try

Are You Looking To Step Up  Your Digital Marketing  In 2023?

Check Out These Trends!

1

Artificial Intelligence Tools

With the rapid growth  in AI, we are seeing  new tools pop up that help create content. However, this type of content should not solely be relied on for marketing as Google will not rank it well due to AI's lack of quality and accuracy.

2

Conversational Marketing

More and more marketers are seeing that consumers want close connections with the brands they buy from. Conversational marketing  is a great way to build  this relationship. Chat bots are one way to help  with this.

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TALK

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Strategy

3

User-Generated Content

A great way to market to new customers is through user-generated content. This content helps build credibility by having other customers vouch for your products or services!

4

Short-Educational Videos

This type of content has been performing extremely well on platforms such as TikTok and Snapchat. It serves  as a way to show customers you have a strong knowledge base in your industry!

5

Interactive Website Content

A way to really step up your website would be to add interactive features. This includes quizzes, product calculators and more. Try to think of what information would be helpful for your audience and how they can engage with the website to get that information.

Continue reading here!

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