Design Tips

Digital Display Ad


Marketers use digital display ads across the entire buyer’s journey, promoting brand awareness, specific products, promotional sales, apps, content, or services. They can be static images, animated,  or video-based. Broadly, they are any digital ad format outside of paid search and audio-only ads. To make the most of display advertising and grow your business, using the latest best practices is crucial. 

Digital  Display Ads

The quality of your imagery can really end up making  or breaking your design.  To obtain the best results, avoid any images that are blurry, skewed, upside-down, unclear, include a border,  are color-inverted, or are excessively filtered.

1. Use High-Quality Imagery

Blank space should not  take up more than 80% of  the image. Your product or service should be the focus.  In order to create brand awareness, your company logo should also be clearly visible in the ad.

2. Product Focused Image

Avoid inserting text on top of an image. Overlaid text can  be unreadable in smaller  ad sizes.

3. Avoid Overlaid Text

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For your headline, use clear and simple text to describe your product, service,  or brand. Make your description text easy to  read and understand  (80-character limit).

4. Keep  Text Concise

With over 40 display ad  formats available on the Google Network, the  Interactive Advertising Bureau recommends that ad sizes  be flexible. The more ad formats you include in your  ad campaign, the more opportunities for ad impressions you can get!

5. Use The  Right Ad Size

The 1080 x 1080 sized designs are the best dimensions to start with and make it easier  to use them as base files to resize the design elements to other artboard dimensions.

6. The Go-To Starting Size

When modifying your design to smaller sizes, if necessary, utilization of animated GIF or HTML5 files can help fit overflowing text or imagery. You could also use GIFs if  more emphasis would like  to be added to the ad’s  subject material.

6. Explore  Using GIFs Or  HTML5 Files

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