Marketers use digital display ads across the entire buyer’s journey, promoting brand awareness, specific products, promotional sales, apps, content, or services. They can be static images, animated, or video-based. Broadly, they are any digital ad format outside of paid search and audio-only ads. To make the most of display advertising and grow your business, using the latest best practices is crucial.
The quality of your imagery can really end up making or breaking your design. To obtain the best results, avoid any images that are blurry, skewed, upside-down, unclear, include a border, are color-inverted, or are excessively filtered.
Blank space should not take up more than 80% of the image. Your product or service should be the focus. In order to create brand awareness, your company logo should also be clearly visible in the ad.
Avoid inserting text on top of an image. Overlaid text can be unreadable in smaller ad sizes.
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For your headline, use clear and simple text to describe your product, service, or brand. Make your description text easy to read and understand (80-character limit).
With over 40 display ad formats available on the Google Network, the Interactive Advertising Bureau recommends that ad sizes be flexible. The more ad formats you include in your ad campaign, the more opportunities for ad impressions you can get!
The 1080 x 1080 sized designs are the best dimensions to start with and make it easier to use them as base files to resize the design elements to other artboard dimensions.
When modifying your design to smaller sizes, if necessary, utilization of animated GIF or HTML5 files can help fit overflowing text or imagery. You could also use GIFs if more emphasis would like to be added to the ad’s subject material.