Design 101

9 GRAPHIC DESIGN

Keywords You Should Know

Graphic Design Terminology With Visual Examples

Typeface: Open Sans

Branding assets include logos, fonts, icons, color palettes, and other items that help identify  a brand.

Branding Assets

1

Is the collective name  of fonts that share a  related style. For example, Roboto is a typeface.

Typeface

2

Roboto Bold

ABCDEFGHIJKLMNOPQRSTUVXYZ

abcdefghijklmnopqrstuvwxyz

Roboto Regular

A font refers to the style that make up a typeface.  Various fonts together make  up a typeface.

Font

3

Roboto Bold

Roboto Thin

T

R

A

C

K

I

N

G

Tracking

4

Is the amount of space between all letter across a line of text. It is also referred to  as "letterspacing".

LEADING

LEADING

LEADING

Leading

5

Is the horizontal space between  two lines of text that is measured from baseline to baseline. In some cases it may be  referred to as "line height".

This is Copy. Body Copy is known as the main text in an advertisement, print matter, company literature or any website which is distinct from logo, headline, sub-headline and graphics.

Copy

6

Copy is a body of text in  contents such as advertising, websites, books, etc.

Header

Raster Image

7

Raster images are generally  what you think about when thinking of images. These are  the types of images that are produced when scanning  or photographing  an object.

Vector Image

8

Vector graphics are computer images created using a  sequence of commands or mathematical statements that place lines and shapes in  a two-dimensional or  three-dimensional space.

Hex Color Code

9

HEX (short for Hexadecimal) color code is a six digit code used to represent a color.

#376DE1

#FDC859

#C4C4C4

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