Color 101

COLOR CRIMES

To Stay Away From

Visual Examples Of What Not To Do With Color

The best decision as a beginner  is to stick to only a few colors. Less is more! Keep to about 3-4 brand colors. If you feel like your color palette is still lacking, try utilizing various shades of your chosen colors.

Too Many Colors

1

X

Aa

Aa

X

Using overly vibrant colors will effect readability for users. Use high contrasting colors which help the users easily read.

Overly Bright Colors

2

Aa

Aa

X

Readability is everything in typography, but even more important is the color contrast you use in your work. Keep a note on that.

Lack Of Contrast

3

X

Gradual smooth gradients  look cleaner and work well  with designs. Don't commit  the crime of adding a hard  edge in gradients.

Harsh Gradients

4

Obey 60, 30, 10 Rule all the time.

Break the rules when needed.

X

Traditional design rules and guidelines are beneficial,  but sometimes the guidelines provided by the industry shouldn't restrict you to create the design you want to create.

Sticking To The Rules

5

This is a palette using color knowledge

This is a palette using a color generator

X

Color generators are cool and can be useful, but they are not always 100% practical. Avoid generators and try learning about color psychology and theory.

Relying On  Color Generators

6

So, how does color affect

DESIGN?

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