Set Goals For Your Business
Research Your Audience
What does your business want to achieve from social media? Set metrics for each social platform you use.
Understand who your audience is and what they want. Utilize online surveys, interviews, and focus groups.
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Choose Your Social Platforms
Some platforms will not be suitable for your organization. Focus on narrowing down your choices to the platforms that fit your needs.
Plan Your Content
Create a tone for your platforms Create a content calendar Schedule your content
Manage And Engage Your Community
Be responsive and timely to audience feedback, comments, or concerns. Enagage with your audience by posting questions or polls.
Grow Your Following
What is your current audience wanting more of? How can you pull new followers in?