Story replies are the number of Instagram DMs you received on your Story during its lifetime. Getting unprompted (positive!) replies from your Stories means you’re nailing your content. More interactions and engagement signal strong relationships and loyalty with your audience.
Story Taps Back are the number of times people tapped to return to your previous Story. Taps back can highlight how a previous post in a series of stories was notable.
Story Taps Forward are the number of times people tapped your current Story to move on to your next Story. You can think of taps forward as a sort of bounce rate or retention metric. If you post a series of Stories and someone sticks around for all of them, that’s typically a good sign.
Tap The Right Side To Resume Web Story
Story Exits are the number of times people swiped to stop viewing your story during its lifetime. Pay close attention to exits, especially when experimenting with new types of content strategies.
Story Impressions are the number of times your story was displayed to users during its lifetime. The more eyes on your stories, the better! Earning impressions beyond your own followers is also a positive sign for your stories.
Average reach per story is the average number of unique users who viewed your story during its lifetime. Ideally, your reach should grow alongside your account. This highlights the importance of consistently measuring your Instagram data.