In 2024 we will continue to see an increase in the use of AI to help develop blogs, videos, and podcasts. The new ability to use AI for generative fill on platforms like Canva and Photoshop can also be helpful.
One thing to be mindful of this year is utilizing your Answer Engine Optimization (AEO) strategy. A strategy using clear and concise language and format your copy in a Q&A style such as an FAQ section on your website.
In 2024 we will see the rise of social media platforms being used as search engines as well. It will be important to optimize the keywords in your captions and profile. It is also important to develop evergreen posts to build engagement.
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Users are looking for more simplistic and authentic email communications that will cut through the clutter. Cutting down on your messaging to make it clear, concise, and personable for your audience will be the way to go for email marketing this year.
While email remains the top choice for most brand communication, it is important to make sure your SMS efforts align with your emails to boost those communications during peak seasons or events.