News
Corkboard Concepts, a full-service marketing agency headquartered in Pittsburgh, has been named to the Pittsburgh Business Times’ 2026 Fast 50, an annual list recognizing the fastest-growing privately held companies in the Pittsburgh region. This marks the agency’s second appearance on the list, following its initial recognition in 2023, a notable milestone for a company founded […] Read More
Every marketer feels it, but few put a number on it. The amount of media a customer consumes keeps growing (and at a staggering rate), the number of places that will sell you a slice of it keeps growing faster (and at an even more staggering rate), and the number most teams use to judge […] Read More
In part 1 we looked at how much noise surrounds a paid media landscape. This article is about the number most teams use to see through it and why that number is bigger than the sales it describes. The Over Reliance of Return On Ad Spend Return on ad spend (ROAS) is revenue attributed to […] Read More
Ad blockers, browser privacy rules and short cookie lifetimes quietly erase a share of your leads before Google ever sees them. Here’s why moving your tracking onto your own server fixes that, and the exact setup we use at Corkboard Concepts. That said, this setup isn’t for the faint of heart. It takes a decent […] Read More
Pittsburgh-based agency positions itself among the first to help dealers list ATVs, UTVs, RVs, and trailers directly in Google Vehicle Ads as the program expands beyond cars and trucks. Pittsburgh, PA – July 1, 2026 Off-Road Just Went Online: ATV Ads Arrive, and We’re Already Revving Corkboard Concepts, a Pittsburgh-based, data-driven marketing agency serving automotive […] Read More
Every few months, a new wave of posts hits LinkedIn declaring that social media ads are “dead,” too expensive or just not worth it anymore. CPMs are up. Organic reach is down. AI is changing how platforms run campaigns. And there are more platforms than ever competing for the same budget. So the question is […] Read More
Spoiler – Yes, SEO is still worth it but it’s not SEO as it used to be Every year, someone declares search is dead. After every major Google update, after every shift in how people search, the headlines roll in, “SEO is over. Google killed it. AI finished the job.” As a side note, this […] Read More
Would you like to know how a website functions? HTML is the technology that works seamlessly in the background. It is one of the vital building blocks of the internet and an unsung hero. Whether you’re a casual internet user or an aspiring web developer, grasping HTML helps you appreciate the magic that drives the […] Read More
As a content creator or social media manager, walking into a shoot without a solid shot list is like trying to build a house without blueprints. You might get something that looks okay, but you’ll likely miss crucial elements that could make or break your content strategy. A well-crafted shot list template is your secret […] Read More
Research & Analysis Market & Competitor Research: “Act as a Market Research Analyst. Analyze [Competitor Text/Reviews] to identify 3 recurring customer pain points and 3 praised features. Format as a SWOT analysis table focused on how [Our Brand] can differentiate.” Quantitative Report Analysis: “Act as a Data Scientist. Review these metrics: [Data]. Let’s think step-by-step: […] Read More