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What Does RTB Stand For?

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CBC Operations

Mar 20, 2021

RTB Stands for Real Time Bidding

Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The key to RTB is that everything happens in as close to current

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time as possible through an automated auction. Based on the demand of the individual/visitors behaviors, bids are simulated to see which ad placement wins the RTB auction. RTB is regularly used with Progra

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mmatic Advertising and is the connection between SSP's and DSPs.

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CBC Operations

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About

CBC Operations

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