Programmatic Digital Advertising
Reach the right audience, automatically and efficiently.
We help businesses use programmatic technology to buy and place digital ads across websites, apps, streaming services, and more, targeting the right audience wherever they are online.
Reach Your Audience
Programmatic digital advertising helps businesses place ads across a wide range of websites, apps, and platforms through automated, data-driven buying.
Programmatic advertising uses technology to buy digital ad space in real time, targeting audiences based on data like location, browsing behavior, demographics, and interests, rather than buying placements on individual websites one at a time.
This makes it possible to reach audiences at scale across thousands of websites, apps, and streaming platforms, while still targeting the specific people most likely to be interested in your business.
Our Programmatic Digital Advertising Services
Corkboard Concepts offers programmatic digital advertising services designed to help businesses reach the right audience across the open internet, efficiently and at scale.
Display & Native Advertising
Build awareness across the websites your audience visits.
Display and native advertising place visual and content-style ads across websites, blogs, and apps your target audience already visits, helping build awareness and stay in front of potential customers.
We manage targeting, creative, and placement to help your ads blend naturally into the content your audience is already engaging with.
Connected TV (CTV) & OTT Programmatic
Advertise on streaming platforms without a traditional TV budget.
Programmatic CTV and OTT advertising allows businesses to place video ads on streaming platforms and connected devices, reaching audiences who have moved away from traditional cable. As a programmatic agency, we manage targeting and placement across streaming inventory to help your business reach these audiences without the costs typically associated with traditional TV buys.
Audio & Digital Out-of-Home (DOOH) Programmatic
Reach audiences through sound and screens beyond the browser.
Programmatic audio and digital out-of-home advertising place ads on streaming audio platforms and digital screens in public and commercial spaces, extending your reach beyond traditional digital channels.
We identify the right inventory and audiences for these formats so your business can build additional touchpoints with potential customers.
Retargeting & Audience Targeting
Stay in front of the audiences most likely to convert.
Programmatic retargeting and audience targeting use data to reach people who have already visited your website or match the profile of your best customers, across the websites and apps they use. We build and manage these audiences to help keep your business in front of the people most likely to take the next step.
Programmatic Digital Advertising Can Help You:
- Reach audiences across thousands of websites, apps, and platforms
- Target based on data like behavior, location, and demographics
- Build awareness at scale without buying placements one by one
- Retarget past visitors and build lookalike audiences
- Advertise on streaming, audio, and digital out-of-home inventory
- Track performance and adjust targeting in real time
Corkboard's Approach to Programmatic Digital Advertising
We use programmatic technology to reach the right audience, not just a large one.
Scale matters, but only when it’s paired with the right targeting. As a programmatic advertising agency, we manage audience data, placement, and creative together, and continually monitor performance so your budget is reaching the people most likely to respond, not just racking up impressions.
Programmatic Digital Advertising FAQs
Programmatic digital advertising is the automated buying and placement of digital ads across websites, apps, streaming platforms, and other digital inventory, using data to target specific audiences in real time.
Paid social and paid search place ads on specific platforms, like Facebook or Google. Programmatic advertising places ads across a much broader range of websites, apps, and platforms through automated buying, often reaching audiences beyond any single platform.
Programmatic advertising can benefit businesses looking to build awareness at scale, reach niche audiences across many websites, or extend their reach into channels like streaming video, audio, or digital out-of-home.
Programmatic advertising can be scaled to different budgets. Because it targets specific audiences rather than buying placements one at a time, it can often be a more efficient way to reach a large or specific audience.
Performance is tracked through metrics like impressions, click-through rates, conversions, and cost per result, with reporting that shows which placements and audiences are driving the strongest performance.
CONTACT
Ready to Reach Your Audience Across the Internet?
Your customers are spending time across countless websites, apps, and platforms. With the right programmatic strategy, your business can reach them wherever they are, efficiently and at scale.