Let’s dive into how you should use colors in your advertising!
Colors such as red, orange, and yellow can evoke feelings of passion, happiness, enthusiasm, energy, and excitement.
Colors like blue, purple, and green are calming and soothing colors, but they can also evoke a bit of sadness.
These colors are usually incorporated into designs that want to showcase health, beauty, or security.
Additionally, purple and light blue are used to showcase creativity.
Happy Colors are the colors that are bright and warm such as yellow, orange, and pink. Pastels can also evoke uplifting emotions. Such colors can also stir up feelings of youth, optimism, and nostalgia.
Sad Colors are usually dark and muted. Grey is majorly known to be the color of sadness, but other colors like blue or green, and neutrals like brown or beige can also evoke similar emotions depending on how they’re used.
Calming colors can make you feel peaceful. Neutral colors, pastels colors and cool- toned colors will help give this effect. Pro tip: The fewer colors you combine to the design, the more calming it will feel.
Energizing colors that are strong, bright, or neon can have a powerful effect on emotions. These colors grab your attention and can make you feel more alert!