TikTok first just means creating content that has the "for you page" in mind. Authentic and Relatable content can increase shares and clicks. -Avoid glossiness -Go 9:16 -Shoot hi-res -Feature people -Use editing techniques generated by other creators.
77% of viewers like seeing accounts use TikTok trends, memes, or challenges in their content. Find a trend on the "for you page" to use. Make sure the trend has some sort of context to your brand. Choose a narrative that fits the trend and ties in your brand.
There are generally three things to think about when shooting your content. -Shoot vertical at 9:16. -Use hi-resolution footage; avoid grainy videos and photos. -Fill your space but make sure it doesn't overlap your text.
Having structure drives effectiveness and value to an ad. Split the structure into the hook, the body, and the close. Hook: The first 7 seconds are vital! Body: Nail the product and brand home! Close: Create a strong CTA (call to action).
After that amazing hook, you need attention triggers to keep your audience watching. Here are some triggers to try out on your next ad. -Music -Transitions -Movement -Text -Emojis -Brands
Audio like music. voiceovers, and sounds can help you relay different messages to your audience. Music: sets mood and rhythm. Voiceovers: Adds more details to a story. Sounds: Amplifies actions in the video.