The Basics of CVR

What does CVR stand for?

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CVR Impressions:

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CVR Clicks:

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Real-Time CVR Impressions:

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Real-Time CVR Clicks:

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CVR Versus Real-Time CVR?

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The Basics of CVR

What does CVR stand for?

CVR stands for Conversion Rate, a popular marketing acronym, especially with TikTok Advertising Metrics.

CVR Impressions:

Percentage of results achieved out of all ad impressions (results divided by impressions).

CVR Clicks:

Percentage of results achieved out of all ad clicks (results divided by clicks).

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Real-Time CVR Impressions:

Percentage of results achieved when they occurred.

Real-Time CVR Clicks:

Percentage of results achieved out of all ad clicks (results divided by clicks).

CVR Versus Real-Time CVR?

The standard CVR will look at the lifetime or set timeframe, whereas the Real-Time CVR is looking at the time in which the conversion happened.

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