It builds credibility and trust in the brand. Not only will being verified on Instagram help with growing your audience, but it will also help your content show up higher on search results.
•Authenticity: You must represent a real person or registered business/entity.
•Uniqueness: You must represent the unique presence of a person/business.
•Completeness: The account must be public, contain a bio, profile photo, and be active.
•Notability: You must have a significant audience.
•Ensure you are using the mobile app.
•Make your Instagram profile the account name that you want to be verified; you cannot change this after the verification has gone through without verifying.
•Log in to your account and tap on settings > account > request verification, in that order.
•Await for approval over the next 30 days