Of Conquest Marketing
So what is Conquest Marketing?
Conquest Marketing is a tactic where marketing efforts are geared towards stealing a market share. And yes, this means trying to win your competitors' customers.
For example, in the automotive industry, a Honda dealership puts out advertising campaigns to convince Toyota prospects to buy from them instead of their rival Toyota dealerships.
Before you start with your conquest marketing, it’s essential that you understand what you’re up against. Your tactics should revolve around understanding your competition and their customers and how you can win over their hearts and minds.
The following 5 tactics will help you fulfill those goals.
Create content marketing campaigns that focus on educating your would-be customers. Offer content in different mediums such as in writing and video.
1. Content Marketing
Social Media is one of the most powerful marketing tools out there. Almost everyone uses it. On Facebook alone, there are over 1.4 billion daily users worldwide. SMM can help raise brand awareness, increase engagement, and amplify your reach.
2. Social Media Marketing (SMM)
3. Paid Search Advertising
Paid search gives you the chance to place your ads on top of search engine result pages (SERPs). Making it more visible to users. The paid search uses keywords to target customers, helping you deliver the message to the right audience.
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Like paid search advertising, display ads let you place your advertisements in front of the right audience. It targets people based on their past online behaviors and demographic information. In the context of conquest marketing, display ads can help you drive traffic to your website and increase the chance of conversions.
4. Display Ads
This last tactic comes hand in hand with paid search advertising. Just as the terms suggest, it allows you to target audiences based on their geography. When combined with paid search, geotargeting and geofencing can not only target the right audience but also helps you deliver your ads to the audience near your place and even in near your competitors' stores!
5. Geotargeting And Geofencing
Let's review the tactics to include when creating a conquest marketing strategy!
• Content Marketing
• Social Media Marketing
• Paid Search
• Display Ads
• Geotargeting & Geofencing