Of Conquest Marketing

5

The

Tactics

So what is Conquest Marketing?

Conquest Marketing is  a tactic where marketing efforts are geared towards stealing a market share. And yes, this means  trying to win your competitors' customers.

For example, in the automotive industry,  a Honda dealership puts  out advertising campaigns to convince Toyota prospects to buy from  them instead of their  rival Toyota dealerships. 

Before you start with  your conquest marketing, it’s essential that you understand what you’re  up against. Your tactics should revolve around understanding your competition and their customers and how you can win over their hearts and minds.

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The following 5 tactics will help you fulfill  those goals.

Create content marketing campaigns that focus on educating your  would-be customers. Offer content in different mediums such as in writing and video.

1. Content Marketing

Social Media is one of the most powerful marketing tools out  there. Almost everyone uses it.  On Facebook alone, there are over  1.4 billion daily users worldwide. SMM can help raise brand awareness, increase engagement, and amplify your reach.

2. Social Media Marketing (SMM)

3. Paid Search Advertising

Paid search gives you the chance  to place your ads on top of search engine result pages (SERPs).  Making it more visible to users. The paid search uses keywords  to target customers, helping you deliver the message to the  right audience. 

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Like paid search advertising, display ads let you place your advertisements in front of the right audience. It targets people based on  their past online behaviors  and demographic information.   In the context of conquest marketing, display ads can  help you drive traffic to your website and increase the  chance of conversions.

4. Display Ads

This last tactic comes hand  in hand with paid search advertising. Just as the terms suggest, it allows you to  target audiences based  on their geography. When combined with paid search, geotargeting and geofencing can not only target the right audience but also helps you deliver your ads to the audience near your place and even in near your competitors' stores!

5. Geotargeting And Geofencing

Let's review the tactics to include when creating a conquest marketing strategy!

• Content Marketing

• Social Media Marketing

• Paid Search

• Display Ads

• Geotargeting & Geofencing

continue reading here!

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understanding sales funnel