With Facebook having a diverse user base, your company can reach potential customers from a variety of demographics. There is the opportunity for community-building and customer interaction, such as direct messaging and sharing user-generated content.
The Instagram platform has evolved into a marketing hub for brands, companies, and influencers alike. If your company could benefit from sharing photos of products and services, then Instagram may be a platform to prioritize.
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This platform is perfect for targeting professionals and other businesses. If your company is focused on B2B customers, LinkedIn should be one of your top platforms.
Because of its fast pace and growing audience, TikTok attracts the younger generation. This means that if your company is eager to reach a younger demographic, TikTok should be one of your top priorities.