In the 21st century, photography in marketing is vital for any business, but not just any photo will do. Let’s explore the growing importance of photography in marketing and some tips on how to capture your brand best!
The first picture featured in an advertisement was taken in the late 1800s! Due to expenses, it wasn’t regularly used in marketing until the 1920s. After that, marketers discovered how successful photography in marketing could be! Today, it is almost required in any advertisement.
So how can you best capture your brand? Let’s take a look at some helpful tips!
Having the correct lighting is vital for capturing a good photo! The lighting cannot be too dark, as this can lead to graininess. But it also cannot have too much light. Overexposed pictures can create harsh shadows or could erase information in your photo!
The angle and placement of an object can completely change the perspective of a photo. Follow the “Rule of Thirds”. This refers to a grid that divides the framing of a photo into nine squares (3×3). Also, the best photographers are willing to lie on the ground to allow the object of their photo to appear bigger.
In any form of art, color is what sets the mood of a piece. Advertisers should use brighter colors that stick out on the medium. Utilize the colors of your business’s brand!
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