A tool that allows users to manage their Facebook Shop and product catalogs that are shown in the shop. By combining all of these functions in one tool, businesses can create a unified shopping experience for their customers.
-Updates to the look of the Facebook Shop, the catalogs of products that are showing, and any changes to shipping, returns, customer support. -Analytics and insights to see metrics such as how the shop is performing, the audience that is visiting the shop. -Creating/managing product catalogs.
1) The increased reach of products by showing them on Facebook. 2) Enhanced customer experience. 3) Creates an opportunity for personalized ads by using product catalogs in ads to show specific products to different audiences.
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