Most social media advertising platforms provide information on how well your ad or post will do given your set targeting parameters. If you don’t take advantage of these projected metrics, there is a chance that your campaign might fall short of your intended KPIs.
Engaging content encourages likes, shares, and comments, which amplifies the campaign’s reach beyond its initial audience. Platforms often use engagement metrics to determine which content to promote further, meaning that engaging posts are more likely to be seen by a broader audience.
Tap The Right Side To Resume Web Story
AI is a wonderful tool, but it is just that: a tool. It should not be the sole method for creating and running social media campaigns. AI can be helpful for inspiring post copy or editing images, but overusing it runs the risk of appearing too robotic and impersonal.
What’s the point of running an advertising campaign if you don’t take the time to analyze the campaign’s performance? Familiarize yourself with the platform’s metrics so that you can understand what is working well and where you can improve.