You don’t have to be a photographer to use stock photo websites like Pexels and Unsplash, which offer great images, many of them free.
Avoid images with too much copy on them
Did you know Facebook considers this when approving ad posts? If you’re not sure if your image has too many words, look at other successful posts to compare copy length.
Use more photos with faces in them
Particularly on Instagram, people-heavy images get more engagement. This can also humanize your brand.
Consumer expectation for social video has shifted and it's never been easier to hit record. TikToks and Instagram reels have shown the success of short-form videos.
Have a strong call-to-action
Don’t make customers guess if they want to continue the journey with your brand, tell them they do. Also, make it clear where their click will send them.
Consumers are bombarded with ads and products, so you’ve gotta convince them why your stuff is what they’re really after. Make sure your copy tells them why they need your product or service.