Content Creation Tips

Social Media


Get stellar art for  your social posts

You don’t have to be a photographer to use stock  photo websites like Pexels and Unsplash, which offer great images, many of  them free. 

Avoid images  with too much copy on them 

Did you know Facebook considers this when approving ad posts? If you’re not sure if your image has too many words, look at other successful posts to compare copy length. 

Use more photos  with faces in them 

Particularly on Instagram, people-heavy images get more engagement. This can also humanize your brand.  

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Tips & Tricks

Make a video

Consumer expectation  for social video has shifted and it's never been easier  to hit record. TikToks and Instagram reels have  shown the success of  short-form videos.

Have a strong  call-to-action  

Don’t make customers guess if they want to continue the journey with your brand, tell them they do. Also, make it clear where their click will send them.

Tell them “why” 

Consumers are bombarded with ads and products, so you’ve gotta convince them why your stuff is what they’re really after. Make sure your copy tells them why they need your product or service.

Continue reading here!

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