Schema is a structured mark up to allow programs and search engines to better understand your website.
Schema is a website code that enables search engines to find information about your website to present it to users. This information includes what the business is all about, what they do, where they’re located, the costs, and plenty of other useful information.
Schema is an essential part of SEO best practices. It allows better interpretation of data, which can help increase your website’s visibility and helps your website rank better in the SERPs (Search engine result pages).