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What is an impression?

CBC Operations

May 18, 2020

What is an impression?

An impression is the number of times your ad is loaded on a website, app, or other platform and may be seen. Most impressions are actually tracked by load and not exactly by being seen. A Viewable Impression is one that is

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seen, not in its entirety, but in its majority. Impressions are not a solid count of the number of people that may have seen it, as it does not take into account frequency