A website heatmap is a user behavior and website interaction tracking tool.
A website heatmap provides a webmaster with a better view of user behavior on their website. Heatmapping tools aggregate user interactions to provide an understanding of what and where most users interact with content. It utilizes heatmapping visuals to tell where more interactions happen on the website. Popular metrics that heatmaps visualize are as follows:
- Click Tracking
- Scroll Depth Heatmaps
- Mouse-over locations
What are popular heatmapping platforms?
There are various heatmapping platforms that are out there that vary in performance and cost. Here are a few examples:
- Hotjar
- LuckyOrange (also includes chat)
- Microsoft Clarity
- Google Analytics + Page Analytics browser plugin