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What Is A Dead Click?
A Dead Click is a click on a website the ends with nothing happening.
Dead Clicks, is a metric used by Microsoft Clarity's analytics platform to understand the number of clicks that end up with no affect. Similar to Rage Clicks, Dead Clicks are a negative metric that signals a user has been met with poor user experience, a click on the site with no affect. Dead clicks are often times the catalyst for Rage Clicks. A dead click could be when a person tries to click a square that looks like
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a button but is not, or the logo in the menu that is not linked, images that don't zoom and more. Using Microsoft Clarity, a webmaster can easily diagnose Dead Clicks by viewing recordings that have dead clicks in them. 