Collection ads are Snapchat’s shoppable ad format where products are featured in a more dynamic and seamless way
Besides making things easier for e-commerce advertisers to showcase their products, collection ads are also made for users to make shopping easy and fun. Series of products are shown in videos and images, and with just a tap, shoppers will get more details about the products.
Collection ads can be created in two ways: based on a product catalog or manually with uploaded tile images. Moreover, collection ads are more than just the regular simple Snap ad. Therefore, there are more requirements to meet when creating them within the Ads Manager. Swipe-up URLs, unique links, and calls to action (CTA) are some of the required specifications.