What is a click?
A click is an engagement based on actually clicking an ad, which commonly directs a person to the advertiser’s website; however, it can also include Click-To-Call, Click-To-Message, and other social media-driven engagements, such as reactions, shares, click to social media pages, and others. A click is a type of engagement, it is also the defining action in CPC / Cost Per Click advertising methods.
