Getting Google Guaranteed for your Landscaping Business:
Google Local Service Ads (also known as Google Guaranteed Ads) present a highly effective opportunity for Landscape Service companies, including mowing, maintenance, hardscape, and more, to expand their lead generation efforts. Its Cost-Per-Lead format, one of the biggest benefits of Google Local Service Ads (LSAs) for landscapers, allows you to pay only for leads generated, not impressions, clicks, or lesser metrics.
Are you a Landscaper looking to generate more leads?
Google Guaranteed ads provide local businesses, such as landscape service providers, with the opportunity to reach new customers by presenting their business at the absolute top of the search results page (above organic, local, and even other paid SERPs).
These ads are even marked with a green checkmark and the label “Google Guaranteed,” which signifies that Google has verified the business and that they have met rigorous standards for quality and customer service. Utilizing this service can provide businesses with a valuable tool for new customer acquisition.
Here’s what you need to know about using Google Local Service ads for Landscapers.
What are Google Guaranteed ads for landscapers?
Google Guaranteed ads are a form of advertising that can help local businesses better connect with people in the market for their services. These ads are prominently displayed at the top of the search results page and feature a green checkmark and the label “Google Guaranteed” (with some businesses receiving Google Screened or Licensed Verified).
Benefits of Google Local Service Ads for Landscapers:
- Premium Designation on Google
- Top of Search Results
- Easy-to-Manage Weekly budgets
- Pay-Per-Lead Only!
In order to become a Google Guaranteed business, companies must meet certain requirements determined by Google. This includes passing a background check and having positive customer reviews. Once a business is verified, it will be eligible to use the Google Guaranteed badge in its advertising.
This verification process, and the badge that signifies it, is important in building trust in the business because it allows a potential customer to know that Google has already verified them!
Why are Google Guaranteed Ads beneficial for Landscape businesses?
Landscapers face a very highly competitive landscape, making it difficult to distinguish themselves from the competition. Utilizing Google Guaranteed advertising can increase visibility among potential customers actively seeking Landscape Services in your area, helping your business stand out.
Why Google Guaranteed ads are important for Landscape Service businesses:
- Increase the landscaper’s online visibility: Google Guaranteed ads appear at the top of the search results page, making them more visible to potential customers. This increased visibility can lead to more clicks, calls, and appointments for your business.
- Increase the landscaper’s credibility in search: The “Google Guaranteed” badge signifies that Google has verified your business and that it meets certain standards for quality and customer service. Having credentials that show your business meets these standards can increase your credibility in the eyes of potential customers, making them more likely to choose your business over competitors.
- Increase landscape service sales and conversions: Because Google Guaranteed ads are more visible and credible, they are more likely to lead to conversions. Positioning your business in the very top of search results for queries related to your services means that potential customers are more likely to call or book an appointment with your business after seeing your ad.
How to Get Started with Google Guaranteed Ads for Your Landscape Service Business
If you’re interested in using Google Guaranteed ads for your Landscape Service business, here’s what you need to do:
- Verify your business: To become a Google Guaranteed business, you must first verify your business with Google. This involves passing a background check and meeting other criteria set by Google.
- Set up your ad campaign: Once your business is verified, you can set up your ad campaign. This involves choosing your target audience, selecting your ad format, and setting your budget.
- Track and adjust your campaign: After your campaign is up and running, it’s essential to monitor its performance and make adjustments as needed. This can include tweaking your ad copy, adjusting your targeting, and changing your budget.
Google Guaranteed ads can be a beneficial asset for Landscape Service businesses seeking to grow their online presence and reliability. By becoming a Google Guaranteed business, you will be able to distinguish yourself from the competition and draw in more customers. If you are interested in taking advantage of Google Guaranteed ads for your Landscape Service business, be sure to follow the steps above (or contact us for assistance!) to initiate your campaign and monitor its performance.
The Google Guarantee program extends further than just Google Verified for Landscapers and other home-service professionals and you can see our other resources on Google Local Service ads , or Google Screened or License Verified. If you and your business need help getting started, don’t be afraid to reach out!