Category: Paid Advertising
Working with Google Shopping Ads and Shopify can be very beneficial for eCommerce businesses. Working with Google Ads (previously known as AdWords) and Shopify together allows management and power sellers to collaborate their work and create a high-quality product, meeting the demands of their clients with utmost ease. If you
What Is Ad Copy? Ad copy is essential to any ad. All ads are centered around conveying some kind of message, whether it be through a creative image or through carefully chosen text. The text that accompanies an ad is what is known as ad copy. Ad copy can vary
Understanding OTT and its place in advertising: Nearly everyone is streaming TV through OTT (or over-the-top) these days. As such, it is worth knowing what this is and how it can be of use when it comes to advertising. Some examples of these internet-based channels are Hulu, Netflix, Xbox, PlayStation,
Geofencing marketing is a geographically based type of marketing. This is done by an invisible boundary drawn around a certain area, business, or event center that you are able to use to reach potential customers through their smartphones and mobile devices. This is able to be done through the use
Blocking Ad Fraud From Your Paid Search Campaigns One of the most effective ways to get more out of a paid search campaign is to ensure that the budget is making it in front of real people! Eliminating these fraudulent clicks maximizes budget exposure, click volume and optimization. Discover some
Last updated: September 2026 Google Ads Country Exclusion List: There are many ways to indicate location within Google Ads, and other digital and social media advertising platforms. The default on Google Ads for instance is “People in or interested in” as a location. You may even want to go as
Maximizing Conversion Potential of Search Google accounts for over 90% of all search around the globe making it the most dominant search platform in nearly every country in the world (China, Russia and Japan being a few notables with other search engines). If you want to generate sales online, or
How To Advertise On Snapchat In 2020, Snapchat reported having 249 million daily active users worldwide making it one of the most used social media platforms. The bulk of snapchat users are between the ages of 18-24 with people between the ages of 25-35 not far behind. Snapchat’s content,
Geofencing is Geotargeting, But More Specific. Geofencing is a more granular form of geotargeting that uses a smaller geographical radius paired with GPS, Wifi or Bluetooth to trigger advertisements to a potential customer. Geofencing is putting a hypothetical “fence” around your business that will trigger an ad to anyone within
What’s the Difference Between Geotargeting and Geofencing? Geotargeting and geofencing have the same idea in mind: giving advertisers the power to control geographically where their digital advertisements will be shown. The difference between the two is that geotargeting is a more broad targeting method whereas geofencing gets much more granular